Why your business should use #socialmedia
Fundamentally, your business must be present on all communication channels. Social media is a BIG one as the majority of people use it - particularly LinkedIn in a work capacity.
With it, you:
Increase brand awareness
Showcase your brand as market leaders
Gain an authoritative voice - so that you are seen as the go-to for whatever you specialise in
Your business name then springs to mind when they have a particular need, which starts the sales process.
💡Top tip: We find that even if posts don’t get lots of likes and shares, this isn’t indicative of the impact of a post. We've seen leads come in from people who read content and don’t respond.
⏳ 3 quick tips for social media success:
1) # Use no more than 3-4 relevant and most followed hashtags - using too many can make the LinkedIn algorithm mark your post as SPAM.
2) Provide value by sharing a mix of company news, industry insights, and your own thought leadership to build trust and followers.
3) Encourage business leaders to like/comment/reshare content from their personal accounts to reach more followers and build personal profiles.
🎱Bonus tip: If you hadn't already guessed, we love an emoji to break up content 😉
Take a look at these blogs for more social media guidance: