Content that creates demand...

If you want content that actually *creates* demand. You need to stop writing just for pain points.

When you create content for pain points, you’re only capturing existing demand.

👉Creating new demand requires your content to help buyers recognise their pain. For buyers to recognise their pain you have to understand their current habits and beliefs.

You have to show your buyers you understand them and their world.

🧊 Cold Audience: Map content to your buyers’ existing beliefs and begin shifting their beliefs into the *narrative* they need to be thinking.

🌡️ Warm Audience: Now that they have a new *narrative* you need to change their behavior and start showing them what you want them to do.

🔥 Hot Audience: Content that shows them how buyers have reached the promised land and how you've helped customers win.

Purchase decisions are NOT based on brands with the most awareness but based on brand perception.

Our entire content playbook is centered around this approach and we do it across the entire sales funnel.