Content and the art of demand generation

[The new B2B playbook]

The gated content ‘lead generation’ era is over. Today’s B2B buyers want to consume high-quality content, gather insights, and solicit advice from their peers - before ever talking to sales.

So how can B2B businesses meet changing buyer needs in 2023 and beyond?

The New B2B Playbook 📕

Enter demand generation. A demand gen strategy is built for the way customers buy today. The goal is to expand your audience, build trust and authority, and generate interest in your business, which results in high-quality inbound leads.

Download our guide to learn:

  • The opportunity with demand generation

  • Why now is the perfect time for demand gen marketing

  • The impact of changing B2B buyer behaviour

  • The demand gen fundamentals

  • The power of demand gen content

  • Your demand gen approach: What to consider next