Appeal to all stages of the buying cycle
Trident case study
About our lovely client
Newly launched and powered by AI technology, Trident (London-based) acts as the Airbnb for logistics; marrying hosts up with those needing space - and aims to become the one-stop shop for businesses looking for warehouse and logistics support.
Magical moment promoting change
Backed by the digital marketing agency, Wolfenden, Trident had almost all marketing angles covered - they just needed best-practice email marketing skills: And we were more than happy to help!
The challenge
Being new to a heavily competitive market, lead nurturing was key - presenting Trident as authoritative, industry leaders (through thought leadership) but with a human tone to gain cut-through.
How we helped
Leveraging Wolfenden’s content, we managed Trident’s email strategy, campaign creation, and execution. We reviewed transactional emails for branding and improving the customer journey and we created two monthly emails for prospects and customers - including thought leadership and sales messages to appeal to all stages of the buying cycle.
We were able to test and learn and advise on the next best steps to support ROI and growth (from integrating CRM systems, to upgrading mailing systems).
“Becca and Kerry are a pleasure to work with and don’t overcomplicate things or try and push sales. They just give you honest advice about what needs to be done and how they would approach it - providing really valuable market insights. I wouldn't hesitate to recommend them.”
— Daisy Wolfenden, Chief Marketing Officer at Trident Worldwide
Why we’d now feel naked without their support
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