Why we’d now feel naked without their support
PurplePatch case study
About our lovely client
PurplePatch offers a unique consultancy service supporting lenders to find the right data sources at a fair price - saving credit providers on average 35%.
Magical moment promoting change
Due to the pandemic and digitisation, credit providers were seeking cost cuts while retaining access to the best quality data: for accurate credit assessments and more. A perfect opportunity for PurplePatch.
The challenge
Most of the target audience hadn’t heard of PurplePatch before (or even know that such a service exists), so it needed to become more visible, build trust and credibility.
How we helped
Using zero media budget, we created a bespoke marketing strategy and 6-month content plan to generate awareness and create demand. Tailored to all levels of the sales funnel, we focused on creating and executing thought leadership blogs, press releases, guides, and sharing curated industry content.
PurplePatch now has a monthly newsletter, regular social media posts shared across business and personal profiles, features in key media publications, and has a bank of sales collateral (emails, infographics, flipbooks) - supporting sales conversion.
“In a matter of just a few months, our target audience has commented on the value of the content. Having felt unsure about needing marketing, we’d now feel naked without their support. Roo & Eve understands our industry and target audience inside out, allowing them to create content that adds value. We are so pleased with the marketing that we have even recommended Roo & Eve to our friends.”
— Nick Frazer, Co-founder at PurplePatch
“Roo & Eve’s approach to demand generation has helped PurplePatch to significantly improve brand recognition and close sales. We now have a strong brand presence and excellent market positioning. In addition, we have a wealth of great collateral for our use in the sales process which has no doubt helped towards landing the bigger banking clients this year.”
— Nick Green, Co-founder at PurplePatch
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