Get direct sales enquiries on a regular basis
Pressac case study
About our lovely client
Pressac is a leading Nottingham-based smart technology manufacturer – creating smart sensors that allow partners to capture real-time data and use it to save energy, manage occupancy, ensure healthy air quality, maintain machinery, and more.
Magical moment promoting change
The way through the pandemic and for a more sustainable future is smart tech. Despite 60 years in the industry, Pressac needed to continue to build its successful marketing strategy to retain a market-leading position and generate even more demand; in what’s quickly becoming a saturated market.
The challenge
B2B Marketing Consultancy Co-Creation Marketing fully manage the marketing strategy on behalf of Pressac but needed experienced support executing the strategy to generate demand.
How we helped
Having worked within the data and tech industry for over 25 years, we were able to quickly pick up the content marketing strategy and management. Using a test and learn and data-driven approach to everything we do, we have:
>> Optimised the e-newsletter and every month we review engagements to continue to improve it.
>> Made social media work – Pressac’s employees are proud to share, and partners, clients and prospects are engaged.
>> Enhanced the content strategy – With cluster planning, SEO-optimised, and aligned to all stages of the sales funnel, we’ve also increased reach of content through careful distribution of articles and adverts.
Our commercially driven focus and passion for in-depth research has supported the business with industry insights, identifying potential sales opportunities, and creating complex technical content that’s right and relevant to the technical audience and effectively market it to generate demand.
“I never understood the true value of branding and social media until now. From social media activity alone, I get direct sales enquiries on a regular basis. Kerry and Becca have supported us in positioning Pressac as leading industry experts in a field where we have a broad spectrum of partner and customer’s needs.”
— Pete Burbidge, Managing Director at Pressac Communications
Appeal to all stages of the buying cycle
Trident case study