Create demand for new products
Experian case study
About our lovely client
Experian is the world's leading global information services company. It’s Head Office sits in the heart of Nottingham.
Magical moment promoting change
Experian needed to create demand for a new product to help lenders calculate Expected Credit Losses for consumers much quicker and in light of economic uncertainty - while also adhering to financial regulations: IFRS 9.
The challenge
Experian needed to create demand for a highly technical product aimed at a niche financial services audience, but it faced strong competition that dominated market share for IFRS 9 compliance.
That’s why they needed content marketers with deep knowledge of the financial services industry, with the ability to simply and clearly articulate the key benefits and unique selling points.
How we helped
We quickly got under the skin of Experian’s proposition, and created a key messaging framework which could be easily understood and agreed internally. Once this was signed off, we developed a brochure positioning Experian’s solution above and beyond the competition, while using clear, engaging, and human messaging.
“We are incredibly happy with the product brochure that Roo & Eve created for us so quickly. Our experts made minimal amends due to the duo understanding the complex topic so well. I was in awe of the work they produced at Jaywing so keen to lean on their expertise and recommendations.”
— Junaid Zahid, Product Marketing Manager at Experian
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