How to generate (warm) engaged leads

More than 2 in 3 B2B marketers (67%) say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more.

Once you have captured an individual's attention, you need to nurture the contact towards a sale by providing them with a stream of relevant, varied, and interesting content 📖

For this, our favourite strategy is lead nurturing.

Lead nurturing is the process of building relationships with contacts that you want to become your customers. The focus is on education and regular dialogue, a mix of thought leadership and your company product updates, to show value, build trust and remain front-of-mind when that contact is ready to make a purchase.

The benefits of lead nurturing:

✔Prevent lead burn-out, which can happen when going straight in for the sales kill instead of warming a contact

✔Build trust with the contact - using best practice guidance showcases your knowledge and adds value as the contact learns from you

✔Drive contacts back to your website where they can find more information that aids decision making, such as case studies, product demos, and more

✔Provide a regular dialogue with your contact to remain front of mind

✔Make it easy for them to contact you when they need you

👣7 steps to create a lead nurturing campaign:

1) Understand your target market 🎯

It's easy to speak to everyone but it doesn't resonate like a targeted message, focusing on particular pain points.

2) Clean your data 🧼

This sounds basic but it's where we always see campaigns go wrong!

3) Create quality, value-adding content 🎁

Sales messages instantly burn opportunities, you need to build trust/recognition through giving free tips and guidance.

4) Use an email tool 📩

Like free options from Hubspot, to create and manage campaigns and track engagements.

5) Think multi-channel 🤹‍♀️

Share messages on at least one other channel to increase reach.

6) Plan timings ⏰

To ensure other emails don't clash, and to stick to a relevant/fresh time limit.

7) Lean on experts 👊

When it's your own business, it can be tricky to market yourselves... And you most likely haven't got time or specialist skills to nail it the first time!

Find out more about lead nurturing in this blog, packed with guidance and tips.

Get in touch for a free consultation. Within days, you can start building your sales pipeline with consistent, high-value leads.