Top tips when looking for external demand generation support
1 in 5 companies says their current approach to demand generation isn’t working.
This is often because creating the strategy can be difficult and executing it requires specific skills – which can be costly to have in-house. But luckily, there are plenty of companies out there that can support you.
To help you find the right support, we’ve created this checklist:
Demand generation checklist
⬜ Make sure their proposal is tailored specifically to you and the business challenges and needs that you’ve flagged in the initial meet and greet sessions.
💡Top tip: The good ones will create a tailor-made proposal focusing on specific challenges and explain why they’ve suggested these tactics.
⬜ Checking in on timelines – They should already flag project timelines to you ahead of starting so you know when your demand journey begins.
💡Top tip: The ones that follow best practice will be prepared to fluctuate from plans to ensure you can quickly adapt to change or react to new trends (like hot topics).
⬜ Make sure they are commercially driven and focus on reporting and results.
💡Top tip: Case studies are a great way to see the impact they could have.
⬜ Make sure they can do everything from strategy to execution – and are happy to access your systems to manage it for you.
💡Top tip: We recommend checking who will be managing and overseeing the entire process – you want to make sure you have the expert through and through rather than being passed to a more junior team member that may not have the experience you need.
⬜ Make sure they don’t just focus on one area of marketing. There are a lot of niche companies out there that specialise in say paid social media and so don’t consider/haven’t got experience in the wider demand gen marketing plan.
💡Top tip: We recommend looking for demand generation experts that have experience managing all areas of marketing so that they can look at the bigger picture and generate demand across multiple channels.
⬜ Make sure they fit your budget. It’s often best to flag how much you are prepared to spend upfront to save time everyone’s time.
If you need further demand generation guidance, get in touch with Kerry or Becca, or check out our blog.