How to increase content reach

Written By Kerry Leech

Creating content has become commoditised.

As you read this, many thousands of pieces of B2B content are being published.

With more noise than ever before, potential customers are overwhelmed by the nonstop flow.

👉That’s why distribution matters:

  • It’s the best way to increase your chances of standing out (amidst the noise).

  • Content distribution allows you to reach your audience on the channels they’re browsing and the sites they’re visiting.

  • It helps ensure that your content is driving results for months and years to come instead of collecting dust.

We really enjoyed working on a content distribution plan for one of our favourite clients this week. So, thought we’d share some of our top ideas (in case it’s useful for anyone else too) in this little flipbook.

Kerry Leech
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