5 lessons to keep you top of mind when your audience is ready to buy...
Here are five lessons we’ve learned over the past 25+ years to help keep your audience engaged and your business at the top of mind for when they are ready to buy…
💡 Lesson one: When writing educational content, make sure you explain it in the simplest terms you can so that it's accessible and easy to understand. Once it becomes difficult to digest, it turns people off and the value and efforts are lost.
💡Lesson two: We want to sell to everyone. But that can mean you appeal to no one. By highlighting a niche whose challenges are uniquely solved by your product, you nail your value proposition and resonate with your audience far more than anyone else.
💡Lesson 3: It’s people that you form relationships with, not businesses. And it’s people that respond to your marketing. To form lasting client relationships, you need to build trust, show personality, inspire confidence, and deliver a great customer experience.
💡Lesson 4: Devote an entire page on your website to case studies. And when you promote them, focus on the learnings your client received and any value/results so that people want to engage with your content to learn from it.
💡Lesson 5: Think about creating different formats of content for your audience to keep things fresh and engaging, such as blogs, flipbooks, video, and eBooks – all aligned to different stages of the customer journey (awareness through to consideration, to ready to purchase).
This will generate warm leads that are problem and solution aware, for when they are ready to buy.